Who we are

The Victor Emporium is a historic 76-year-old variety store and old-fashioned soda fountain.

  • World-Famous Milkshakes: Known as the home of the world-famous huckleberry milkshake, made using whole local huckleberries.

  • Soda Fountain Menu: Features ice cream cones, sundaes, floats, chocolate malts, specialty Oreo shakes, and espresso drinks in the back of the shop.

  • Retail & General Store: The front half of the store operates as an eclectic gift and outfitter shop selling Teton Valley souvenirs, huckleberry jam, fishing supplies, and outdoor brands like Patagonia, Kavu, Smartwool, Teva, and Smith.

Contact us

Interested in working together? Fill out some info and we will be in touch shortly. We can’t wait to hear from you!